Balboa Kitchen Wraps Up Successful Pop-up Store at The Hyundai Seoul

Balboa Kitchen, a brand specializing in dietary fiber-based convenience foods, announced the successful conclusion of its pop-up store at The Hyundai Seoul.

Located in the supermarket’s main pop-up section, the store saw an overwhelming response, with sales surpassing expectations and stock running out quickly. The company noted a high rate of repeat purchases, indicating strong customer satisfaction during the event.

One of the highlights was the introduction of three new mashed potato varieties—Butter Potato, Double Cheese, and Black Pepper. These products are designed to eliminate the typical hassle of preparing mashed potatoes from scratch. They offer the convenience of instant preparation, requiring only one minute of hot water. With 85% potato content, the mashed potatoes provide a rich, creamy texture that drew considerable interest from customers.

A representative from Balboa Kitchen said, "This marks our fourth successful pop-up event, following those at Hyundai Department Store’s Pangyo and Mokdong locations, as well as Lotte Department Store. The enthusiastic support from our customers has allowed us to continue expanding our presence offline. Our new mashed potato product, the first powdered instant mash of its kind in Korea, is not only low in calories (155 kcal) but also provides a satisfying sense of fullness, making it an ideal choice for a healthy diet."

Note:

※ Balboa Kitchen is a premium convenience food brand launched by Simple Planet.

※ The brand aims to eventually shift toward using cell-based ingredients, positioning itself at the forefront of cellular agriculture. (Currently, no cell-based ingredients are used in their products.)